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From the beginning of social media time, you've kept your professional persona and your personal profiles separate. While your LinkedIn profile is highlighted in your resume, email signature, networking cards and anywhere else you can put a hyperlink, your
You have your online professional network and your online social network, and the two never meet ... right?
Not so much. They can and do meet thanks to one of
Let's say you want to find restaurants your friends like in
Beyond opportunities to discover cool new restaurants or fellow karate enthusiasts, Graph Search also offers huge possibilities for job seekers. And depending on how you play your hand, those possibilities could be good, bad or even a little ugly.
Follow these four tips to make the most of Graph Search during your job hunt:
1. Rethink your privacy settings
The first social task of most job seekers is the absolute lockdown of their
Let's say I own a physical therapy clinic in
But here's the thing: you only show up if your privacy settings allow people to find you. If you're on the job hunt and have your profile under virtual lock and key, you could be missing out.
2. Refine your profile
Sure, you'll want to go through your account and scrub any questionable content (if you haven't already), but that's not the end of refining your profile. Update your "about" section and make it search-friendly. Avoid acronyms or those "hip" names people give positions. You're not an accounting ninja. You're an accountant.
It's also worth looking through your likes and interests. Your interests have probably changed since you set up your profile in college. Add interests that better reflect where you are now.
3. Discover new connections
Simply search for "friends who work at (insert dream company here)" and watch the magic happen. And who knows? Your prom date may be able to pull a few strings.
4. Flip the script
Graph Search doesn't just help the right employer find you; it also helps you find the right employer. You can search for public relations firms your friends like or that friends of your friends like.
Once you find a couple of places you're interested in, you can refine your search even more. Any employees from your alma mater? How about someone from your hometown? How many people at the company like "Breaking Bad"? You want to have someone to talk to on Monday morning.
Of course, this is no substitute for actually meeting your potential co-workers, but it does give you an opportunity to learn more about the culture and who you'll be working with before you ever step foot in the door.
And if you're still not convinced about the benefits of mixing your professional and personal social personas, know that you won't be able to hold out much longer. With Bing's social integration, Google+ and now Graph Search, social search is on its way to becoming the new norm.
Take the opportunity to get ahead now -- or risk losing that potential job to someone else who's willing to take the leap.
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