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Pickup Trucks: Best-Selling Pickup Trucks: July 2017

With the release of July automotive sales numbers, many major media outlets are predicting doom and gloom. What they fail to mention is how well larger SUVs and pickup trucks are selling. And that's good for automakers because that's where most of their high profit margins exist. Lower fuel prices, an economy that seems to be plugging along, and competitive local and national vehicle discount programs seem to be helping some mid- and full-size pickup sales. Expect a few more big sales promotions before the summer is out.

Because sales have slowed for the summer months, most pickup truck makers would be happy with flat results. The exception is Ford: F-SeriesJuly 2017 numbers beat July 2016 numbers by several thousand, while the Chevrolet Silveradotook a pretty good hit. We should note that GM continues to cut its fleet sales percentages, which is an easy way for some manufacturers to prop up numbers artificially. Still, GM must be careful about the number of days Silverados are sitting on dealer lots and a double-digit month-over-month sales drop.

In the mid-size segment, the Toyota Tacomacontinues to crush monthly sales; it's on track to have a record year and shrink the gap for the coveted No. 4 spot on our sales chart. Likewise, the Chevy Coloradohad a monster month selling more than 11,000 units, more this month than the full-size Toyota Tundra. Finally, even though GMC Canyonsales are down, it outsold the slumping Honda Ridgeline.

Look for our July 2017 Sales Breakdown report next week for a closer look at how the mid-size, full-size and pickup manufacturers compare.

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