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Pickup Trucks: Best-Selling Pickup Trucks: August 2017

Despite our national preoccupation with Hurricane Harvey the last week of August, several pickup trucks had a strong sales month when compared to August 2016. However, our guess is that September sales will more clearly show the effect the devastation in Texas and the Gulf Coast will have on new pickup purchases. We're guessing that the inventory of many dealerships in those states has been decimated by floodwaters and that those dealers are already working with manufacturers to get more pickups to the areas and people who need them.

In the chart below, we can see that Fordcontinues to crush other truckmakers with strong numbers for the month and year to date. Of note, the hot-selling Toyota Tacomamid-size pickup outsold the full lineup of GMC Sierrapickups, which comprises light- and heavy-duty trucks. Additionally, August was not kind to Ram, which was down nearly 7 percent for the month when compared to August 2016.

Others sales tales of note: The Chevrolet Coloradois challenging the full-size Toyota Tundrafor the No. 6 spot on the chart. The Colorado started out strong at the beginning of the year and held the spot for two months before the Tundra overtook it. There's still a chance the Chevy can overtake the Toyota by year's end, but it will need to outsell Tundra by almost 1,000 units a month for the rest of the year.

Finally, we're not sure if August was an aberration or a harbinger of things to come for the aging Nissan Frontier, but it took a huge hit. We'll have to wait and see what kind of sales impact the weather has on September, if any at all. Fuel prices are climbing, there will be plenty of repairs and construction going on throughout the South, and incentives are not going away. With those realities looming, it will be interesting to watch how it all shakes out in September. graphic by Paul Dolan; manufacturer images

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