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Continental drift: Ives was born in
By 1967, her world had changed dramatically: Ives and her siblings left the country during the Arab-Israeli conflict known as the Six-Day War. "My grandparents lived in
A new world: Upon arriving in LA, Ives said she was stunned by the sheer size of the city. She also had trouble communicating in her new country, despite having studied English for seven years in
Stops along career route: Ives' first taste of the corporate world came in the late 1960s, when she took a job as a payment processor at
Later, in the 1980s, Ives and her sister opened AnniePaul, a clothing store on
Starting from scratch: Ives joined the MLS/Claw in 1993 as an accountant. There were no employees at the time. "I actually worked on my own and hired just one person full-time," she said.
The MLS/CLAW is owned by three entities: the
Changing course: By 2001, Ives, now the CEO of the MLS/CLAW, had reached a crossroad. To gain full control and not rely on outside vendors, the company would need to develop its own software. Development of the company's proprietary software was done in-house by a four-person team.
"It was a whole new experience for us, so here was a huge learning curve," Ives said. "But it was worth the tremendous effort and hard work we put into it."
Despite the high cost of writing the software, Ives says the decision has put the company in a position to grow organically, particularly in an industry where technology continues to rapidly evolve.
Building on reputation: Thirty percent of MLS/CLAW's clients, all of whom are licensed real estate agents, now come from outside of its jurisdiction, which consists of the area between downtown
"We have become the MLS of choice," said Ives, who attributes the out-of-area growth to the company's relationships and reputation. "We are known in the industry for our customer service and we place a lot of importance on it."
Company representatives routinely make office visits to subscribers and also provide one-on-one training and 24-hour support. Trade show appearances and sponsored events such as the annual MLS Summit have also boosted the company's profile, she said.
Market forecast: "You know, last year we did almost $20 billion worth of business," said Ives, referring to
Ives looks to the listings to gauge the current state of LA's market. "This year, there's not enough inventory," she said. Ives estimated that there were 1,000 fewer active listings now compared with the same time last year. Still, she sees no signs of the current seller's market slowing down. "The next six months will be good for real estate."
Personal: Ives lives in
In her free time: Ives enjoys traveling, and recently took up yoga and bridge. She finds balance between family, work, travel and exercising by adhering to a strict schedule. "I have a to-do list of things to finish by
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